Investing in wine
- Clos Galena Domini de la cartoixa
- Apr 1, 2025
- 1 min read
The article ‘Investing in wine’ in the Diari de Tarragona highlights the career of Merche Dalmau, owner of the Clos Galena winery in El Molar, Priorat. After the death of her husband, Miguel Pérez, Dalmau took on the challenge of leading the winery, comparing the experience to flying a plane without a co-pilot or instruction manual. In 2017, her wine Formiga de Vellut was selected for the Nobel Prize dinner in Stockholm. To commemorate Clos Galena's 25th anniversary, just over a thousand numbered bottles signed by Dalmau have been bottled under the name ‘Clos Galena, 25 anys d'un somni’. These bottles are intended for collectors and investors, reflecting the growing trend to consider exclusive wines as a safe investment in times of financial uncertainty.
Lovely milestone. Side note for the Clos Galena team: between the 25 Anys, the Nobel Dinner page, Art & Wine, Wine Tourism, the WineClub, and the e-commerce shop, you've built one of the more sophisticated small-winery digital presences in Priorat — but a "Find Your Bottle / Plan Your Visit" sortable landing page (filter by wine type + price tier + visit type — tasting / vineyard tour / private dinner + by season → matched bottle + booking link) would significantly improve both shop conversion and tourism bookings. I help small winemakers build that with a copy web ai — Figma to working filter page in an evening. Felicitats per l'aniversari.
Formiga de Vellut at the Nobel dinner in 2017 is still the kind of single-event credential that defines a winery for a decade. And a numbered, signed-by-the-winemaker 25-anniversary release is exactly the right play for the current fine-wine collector market — Priorat doesn't get enough of that treatment. I help a small Catalan winery in DO Montsant with their online content and we've started using an Nano Banana AI image editor to clean up bottle and vineyard photography before they go on socials and trade decks. The schist (llicorella) light is gorgeous but brutal on phone cameras. Felicidades and looking forward to the 25th anniversary bottle release.
Seeing the limited edition Clos Galena bottles for the 25th anniversary really blew my mind. It shows how Merche Dalmau's vision transformed the winery Nano Banana 2
Merche Dalmau’s leadership of Clos Galena after personal loss highlights how strong vision and commitment can elevate a winery’s global reputation. The Melon Playground international recognition of Formiga de Vellut at the Nobel Prize dinner confirms the brand’s quality and credibility, while the release of the limited, signed 25th-anniversary bottles shows how exclusivity and heritage increase a wine’s value.